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Sendside Packages is a "virtual information Sherpa that shortens sales cycles, drives revenue and increases efficiencies

SALT LAKE CITY, UT -- April 2, 2009 -- Sendside Networks is changing the paradigm for customer communication and interaction online. Using its SaaS-based secure electronic messaging platform, the company is launching Sendside Packages an entirely new way of creating, sending, receiving and tracking multi-dimensional content in a single message "container." It's easy to implement, inexpensive and doesn't require IT involvement.

Sendside Packages will premier in public beta later this month. Companies that purchase during the public beta period will receive free trial and preferred pricing.
A logical extension to any organization's CRM and lead generation, Sendside Packages completes the communications continuum by allowing organizations to pre-package and send important, confidential and/or complex information to their customer prospects and business partners. Sendside Packages lets companies bundle web content, audio, video, Flash, even their existing print collateral and deliver it in a single, multi-dimensional message, providing an experience similar to meeting a prospective customer in person.

Sendside Packages aligns Marketing and Sales efforts with a central location for content, ensuring that only approved content is used, and facilitating faster follow-up on customer requests. The result is shorter sales cycles, immediate efficiencies, reduced risk and compliance where required. Sendside Packages ensures the outcome and satisfaction of any online communication or interaction where personalization and high-touch is required.Â

"With Sendside Packages, we're effectively eliminating the need for multiple steps in the sales process and vastly simplifying the creation of custom sales presentations or complex product kits," said William Borghetti, Sendside CEO. "Our advanced reporting capabilities enable the sender to know in an instant that their Package was delivered, what content was accessed, whether a video was viewed and what documents have been read and downloaded"Â

"In an industry like Hedge Fund administration, confidentiality and accuracy are critical, and investors are requiring more timely and in depth reporting on their investments than ever before," said Jeffrey D. Clark, CEO of third-party hedge fund administrator JD Clark & Company. "Sendside is one of the critical technologies we employ to give our customers convenient and secure access to the information they need and to place their trust and confidence in the firms that are managing their funds."Â

In addition to hedge fund administration and wealth management, Sendside Packages is finding strong applicability in industries including medical device manufacturers, banks and credit unions, pharma, reseller channels, marketing agencies, service organizations, post secondary education and more.

"Sendside is creating a new category of communication," said Michael Dortch, industry analyst. "In essence, Sendside is the place where the social network and business communication can fully connect. With Sendside Packages, recipients know they are receiving email from a trusted source and senders can track how and when their messages are received and viewed. "

Company officials noted that Sendside Packages is one of many applications available on the Sendside Platform, enabling organizations to grow revenue by converting prospects to customers more quickly, increasing efficiencies by communicate with existing customers more effectively, and interacting more fully through the delivery of content-rich messages and applications.

About Sendside

Founded in 2006, Sendside is creating and driving a new category of communications for information that is important, confidential and complex. Sendside's technology is uniquely equipped to answer the specialized needs of customer conversion, communications and interaction, particularly in industries including medical device manufacturers, hedge funds, banks and credit unions, pharma, reseller channels, marketing agencies, service organizations, and post secondary education among others.

Sendside is currently launching Sendside Packages a cost-effective and highly efficient way to send content-rich, interactive messages in a single message "container." With Packages, marketing and sales teams can combine web content, audio, video, Flash, even their existing print collateral and deliver it in a single, multi-dimensional message. Advanced reporting and analytics provide the sender with key information on when a Package is opened and what content is viewed. The result, more effective prospect communication that shortens sales cycles, drives revenue and increases efficiencies. For more information, visit www.sendside.net.

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Sendside, the category defining sales readiness and acceleration platform for companies looking to engage, convert, and retain loyal clients and customers.

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LEAD CONVERSION & SALES AUTOMATION
Lead conversion is all about making the most of every incoming lead. Studies show that following up within 5 minutes can increase your ability to qualify a raw lead by more than 100x. Sendside's applications integrate into a complete lead conversion package, from a raw lead to closed deal. Your sale team will have every tool they'll need to accelerate your deal flow.

Sales Automation for your Sales Team. Instant access to pre-created marketing content, the capability to send high impact 1-to-1 communications, and instant alerts, activity reports and analytics about prospect behavior and conversion. Sales acceleration solutions ensure that your sales, marketing, and even your support efforts are all working towards a common goal so you can take your business success to a whole new level.

Sales Acceleration for Marketing. See into and help craft the 1 to 1 communications that are sent by sales and what prospects are responding to across the entire sales process.

Sales Acceleration is all about arming your sales force with access to the capabilities, insight, and information that will close more sales. Sales enablement and sales automation combine business processes, people and technology to achieve a simple goal: getting the most relevant information to the right person at the right time in the sales cycle to drive revenue.


Sendside, the category defining sales enablement solution. With Sendside's integrated sales enablement solutions, you'll streamline and automate your sales processes and provide unique insights into critical sales metrics and prospect behavior and buying needs, keeping everyone focused on getting new deals closed.

STRATEGIC CHANNEL COMMUNICATIONS
Strategic channel communications. Sendside offers any channel sales organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage straight through your channel partners and VAR's and into your buyers. For the first time you can access real time reports and paralytics to build your channel marketing strategy!

Channel management. Complete channel integration gives marketing departments the ability to create and control the personal 1 to 1 communications to be used by your channel partners and VARs and manage the content in real-time from one central point. You'll even be able to change channel communications that have already been sent and read!

Channel marketing. Transition your channel marketing from an art, to a science. See into your sales channel with revolutionary clarity and manage based on actual activity and conversion metrics. You'll know instantly what channel marketing messages are working, and which ones are not. Sendside's channel communications platform offers all of that-and much more!


Sendside, the category defining sales channel management solution. With Sendside's integrated sales channel solutions, you'll streamline and automate your sales and marketing channels and provide unique insights into critical metrics, prospect and client behavior and buying needs, keeping everyone focused on closing new deals closed and keeping your channel partners and VARs happy.

SECURITY & COMPLIANCE
Simple security that's already used by banks and hedge funds. Sendside takes security to another level by taking a comprehensive approach to data security. Using the latest in active and passive firewall systems, intrusion detection systems, industry-leading transport encryption, authentication and password security policies, key management and proprietary security protocols, Sendside Networks delivers a world-class communication network designed to protect information in motion, and at rest.

Compliance made hassle-free. Sendside fills every compliance need and the network is continually protected by multiple layers of security that prevent 'black hat' activities. Spamming, phishing and other nefarious activities are identified immediately, protecting the system in real time to maintain complete security and trust in the system. Whenever you receive a message on Sendside that you'll know who the sender is. Larger organizations can use Sendside’s flexible APIs to easily integrate existing web services and applications into the Sendside platform and offer clients interactive capabilities delivered within a message.

Sendside's sales enablement offers all of that - and much more. When it comes to simple-to-use security and seamless compliance, Sendside shines as the leading security and compliance solution!


Sendside delivers an enterprise-class communication solution without the complexity. Sendside’s software as a service model (SaaS) offers small- to mid-sized firms a hosted solution that can be managed from a single administration console, and can be up and running the same day.

CUSTOMER RETENTION
Customer Retention & Relationship Marketing. Sendside is the platform for modern client communications, with everything you need to amaze your customers. Today's customers want faster, more responsive service across every channel… from client communications to a fantastic customer experience. With Sendside's Customer Retention, you'll deliver it all. And the new innovations in customer retention from Sendside put even more tools at your disposal, like secure file delivery, eSign, and multi-dimensional messaging for real-time service conversations. Because it all runs online as software as a service (SaaS) you avoid the expense of infrastructure and headaches of deployments and downloads. With Sendside, you're up and running the same day. No wonder Sendside is already the strategic customer marketing platform for a growing number of forward-looking companies. Welcome to customer retention made simple.

Customer Retention for financial services? Did you know that 87% of wealth management clients leave because of lack-luster service, not returns? Arrange a QuickTour and learn more.


Sendside, the category defining sales acceleration solution. With Sendside's integrated sales acceleration platform, you'll streamline and automate your sales processes and provide unique insights into critical sales metrics and prospect behavior and buying needs, keeping everyone focused on getting new deals closed.

LEAD CONVERSION
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Sendside, the category defining sales readiness and acceleration platform for companies looking to engage, convert, and retain loyal clients and customers.

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