SALT LAKE CITY -- Aug. 24, 2009 -- Sendside, the Sales Automation and Acceleration Platform, today announced the addition of four senior-level sales executives, Al Ormiston, Mike Cookman, Nick Mecham and Paul Knopf. Under the leadership of vice president of sales, John Sutton, the team will focus on large business and enterprise opportunities.

"We are excited to have Paul, Al, Nick and Mike join our team and are confident that they will be tremendous assets as we focus our efforts on accelerating use of our applications in large and enterprise level businesses," said William Borghetti, CEO of Sendside. "John has already helped us take our sales initiatives to the next level and his powerhouse team will accelerate the growth."

Al Ormiston: was previously with Sun Microsystems, where he held a number of roles including vice president OEM and software sales, and vice president and general manager of eSun and vice president of North American sales. Prior to Sun Microsystems, Al was vice president of national accounts and director of marketing at Data General Corporation.

Mike Cookman: was previously the vice president of the Western Region at VantageMed where he built and managed sales operations across nine western states. Prior to VantageMed, Mike was the western region director of channels for strategic partnerships at SAP and director of the western region at Cincom.

Nick Mecham: brings to Sendside more than 15 years experience in direct, channel and enterprise sales and business development. During the course of his career, he has been an executive level member and founder of a number of technology start-ups. Prior to joining Sendside, he was vice president of sales and business development at MaxStream, Inc. Currently; he sits on the boards of AvaLAN Wireless and Nail Jack Tools.

Paul Knopf: comes to Sendside from QAD, where he was the vice president of technology. While at QAD, he built the sales force and successfully led the team to exceed their sales quotas month over month. Prior to QAD Paul was with Product Architecture, where he directed all architects and was responsible for establishing the product direction for a complex ERP system that resulted in the industry's leading lowest total cost of ownership ERP system.

"All four executives have extensive sales experience and a proven ability to close deals with large and enterprise level businesses," said Sutton. "They recognized that the market is in need of sales readiness and conversion tools that empower the individual sales representatives to engage and convert prospects more quickly and cost effectively."

About Sendside

Founded in 2006, Sendside is the category-defining Sales Readiness and Acceleration Platform that enables companies to engage, convert and retain customers. With Sendside, organizations can quickly increase revenue by obtaining a higher yield per sales representative, dramatically reduce the time required to convert leads into qualified prospects, and build more profitable relationships with existing customers. Sendside's patent-pending communication technologies facilitate the delivery of rich, compelling content to any prospect or customer and real-time reporting provides immediate insight into the effectiveness of every interaction. More information is available at Sendside.com.